A Cross-Industry Analysis – The Examples BMW, Deutsche Bank and Bayer. GRIN Verlag. MBA thesis (English).

“Why this work exists and what it changes in the reader’s mind”

At the time of publication, the study offered an up-to-date cross-sector analysis of three internationally operating German corporations from the automotive, banking, and pharmaceutical industries, based on a concise, practice-oriented comparison of their CSR reports.

“What is this about?”

What do three major German global players have in common in their sustainability strategies — and where do they differ? How do their CSR reports reflect these differences?

“Why does this matter now?”

It examines how far individual companies have progressed in their sustainability performance, while also revealing how entire industries are beginning to transform — across sectors and across production- and service-based business models.

“Who is this especially useful for?”

This book is ideal for business- and industry-focused readers seeking a direct and clear comparison of how three leading German corporations engage with sustainability in real operational terms.

“After reading this, you will understand…”

A side-by-side reality check of sustainability strategies, operational practice, and reporting among selected global players.